Stainless Steel Illusion
By Robert Lamm
This book is easily on of the best books ever produced
with regard to the DeLorean Automobile. Lots and lots and lots of pictures
and excellent inside information. It is also one of the hardest books to
get your hands on, often selling for hundreds of dollars. Unlike
most other "De Lorean Books" floating around out there, this
books primary focus is on the De Lorean Automobile, not the De
Lorean Man. Where other books contain a scant few pages of black
and white pictures, there are virtually pictures on every page of this
book (sample below). GO TO YOUR LOCAL LIBRARY AND CHECK IT OUT
TODAY!
Front Cover:
De
Lorean
Stainless
Steel Illusion |
|
From the inside front flap
Exploring the
eight year history of the De Lorean Motor Company (DMC) is like
reading a fairy tale. Except this tail ends in a broken dream
instead of happiness, with the hero carted off to face a possible jail
sentence. With the hopes of 2600 Irish workers crushed, with a shaken
British government staring at losses that may easily exceed 70 million
pounds. How did it happen? What went so wrong so fast after being so incandescently
right?
What is clear is the step-by-step
look at the incredible effort involved in bringing a car to the
marketplace, and the extraordinary skill of John De Lorean in bringing
together and motivating a highly talented band of engineers, marketers, and financial experts. Included are such tidbits as master
stylist Giorgette Giuguaro's sketches on Polaroid's of the full scale
plaster mock-up, showing various window treatments. There's a
comparison with the inspiration for it all, the Mercedes-Benz 300 SL
gullwing, and even a brief look at Malcolm Bricklin, whose tent was
folding as De Lorean's star was rising.
Played against the main story
line - the De Lorean Sports Car's transformation from Allstate
Insurance safety vehicle to rear-engine version of the exotic Lotus
Esprit - is a personal look at the people inside the De Lorean
executive suite through the eyes of former DMC PR Director Mike
Knepper, who worked and traveled with De Lorean for 18 months prior to
the layoffs of March, 1982. Against the bewildering turn of events
which saw De Lorean arrested for allegedly financing a cocaine deal in
an attempt to raise money to keep his company afloat, psychologist Dr.
Keith Golay offers a penetrating insight into the De Lorean
personality which led him, almost inevitably, down this path.
While much of the De Lorean
financial history and money-making efforts are shifting and elusive
(as the bankrupt company's creditors are learning to their dismay as
they attempt to determine which corporate shell the peas is under) the
factory in Northern Ireland is stone, mortar and steel - not the stuff
of illusion. Proudly built by local Belfast firms, the five buildings
which house a Star Wars-style assembly line were a symbol of
re-birth. But like their great-grandfathers who carved out the
invincible Titanic seventy years ago, the workers of Belfast now see
the DMC plant going under, ripped open by forces as powerful, unseen
and unpredictable as a cruel and silent iceberg.
This, then, is the story of the
De Lorean Motor Company. Story of a dream come true, story of a dream
broken, story of success, story of tragedy.
De Lorean Sports Car
Chronology (Pg. 21) |
Miscellaneous Pictures |
1974 |
JXD Inc. formed (1-1-74)
Composite Technology formed
DMC formed (10-24-74)
Bill Collins signs on
Allstate Insurance agreement
De Lorean Manufacturing C. formed |
1 of 12 treated mockup pics from Ital Design
Pgs 32-33
Johnny Carson looking over the prototype
Pg. 50
Could have been the DMC?
Pg. 57
The Prototype!
Pg. 60
Awesome Color cut-away
Pg. 114
|
1975 |
Ital Design Contracted
Ital Design finishes model
"Red Rocket" finished
1st prototype started
Bricklin out of business
Sports Car Partnership opens (12-31-75) |
1976 |
Citroen engine decision
1st prototype rollout
|
1977 |
Stock offering to dealers filed
Prototype debut in New Orleans
158 dealers signed up (10-31-77)
Partnership traded for stock
2nd prototype rollout |
1978 |
Agreement with Northern Ireland (7-28-78)
Research Partnership opens (9-22-78)
Group Lotus contracted |
~~~~~~~~~~~~ |
1981 |
1st production car built (1-21-81)
Press junket to Belfast
1st cars arrive in U.S.
Eugene Cafiero resigns
Production doubled
DMC of America formed |
1982 |
Britain refuses more finance (1-29-82)
DMC Ltd. in receivership (2-19-82)
B of A calls in loan (3-4-82)
C.R. Brown fired (3-8-82)
Consolidated buys 1391 cars
Factory shut down (5-31-82)
De Lorean arrested (10-19-82)
British receivers end DMC Ltd.
DMC files bankruptcy (10-25-82)
Consolidated buys remaining cars
Last car manufactured (12-24-82) |
This page last modified on
Tuesday, April 08, 2008
|